Global health services company Cigna (CI) is launching a new challenge as part of its annual sponsorship of the Jim Calhoun Cancer Challenge Ride and Walk: burn calories for cash to fight cancer.
The challenge is part of Cigna’s “gamification” initiative – using electronic devices and online tools as an engaging, interesting and fun way to help people improve their health.
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The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full [Read More]
When Charles Stubbs left YellowPages.com to take the helm at Primedia Inc. in mid-2008, his new employer was at a [Read More]
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Unbound Commercea provider of mobile commerce solutions has launched digital pop-up stores to increase conversion rates [Read More]
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Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is [Read More]
