This is a guest post written by Josh James, who founded Omniture (now a part of Adobe). He currently runs Domo, a data startup.
These findings are just crazy to me on so many levels. More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6% of Fortune 500 CEOs have bothered to jump on Facebook, and just 4% have opened Twitter accounts. All in, 70% of big company CEOs have no presence on social networks. I know this thanks to a survey my company, called Domo, just released.