- Josh James
This is a guest post written by Josh James, who founded Omniture (now a part of Adobe). He currently runs Domo, a data startup.
Big company CEOs are virtually invisible on social media sites. They’re not on Facebook, not on Twitter, not on Google Plus, not on Pinterest—they’re barely even on LinkedIn.
These findings are just crazy to me on so many levels. More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6% of Fortune 500 CEOs have bothered to jump on Facebook, and just 4% have opened Twitter accounts. All in, 70% of big company CEOs have no presence on social networks. I know this thanks to a survey my company, called Domo, just released.
