‘Augmented Reality’ Archives
Start-up Aurasma aims to bring mobile augmented reality to the world
By now we’re all familiar with the act of tagging photos on Facebook and uploading images to Twitter. But what if you could tag a real-life building with a photo of yourself or some other content, as a form of virtual graffiti? What if when someone else walked past that [Read More]
Canon developing ‘wearable’ augmented reality computer
Canon, famous for their cameras, is developing a ‘mixed reality’ system that mixes together real life and digital images. In other words, it is augmented reality like what Google is planning. The system will rely on visual markers to augment reality, rather than rely on [Read More]
Mark Cuban invests $500K in augmented reality video technology
Condition One came about as an experiment by photojournalist Danfung Dennis. After five years of photographing and filming the Iraq and Afghanistan wars, Dennis didn’t feel that his award-winning work was immersive enough to truly express the reality of war to those on [Read More]
Augmented reality comes to brand advertising
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not exciting enough. Games are exciting and engaging, but it is not ‘real’ enough. Enter Augmented Reality: engaging, exciting and high on deliverables. An [Read More]
Augmented reality comes to virtual advertising
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not exciting enough. Games are exciting and engaging, but it is not ‘real’ enough. Enter Augmented Reality: engaging, exciting and high on deliverables. An [Read More]
Augmented reality – the best of both worlds
It wasn’t that long ago people were wowed by smartphone apps that could scan bar codes and pay for items with a single tap. That excitement will soon be eclipsed by the advent of augmented reality (AR) in the consumer world. For the uninitiated, AR has been in [Read More]
Meet AVA the virtual avatar assistant coming to NYC airports
The Port Authority of New York and New Jersey announced last week that life-size digital projections of customer care representatives will start work this summer at three airports. After the Port Authority reviewed about 10,000 comments from the public, they found that [Read More]
Penguin Books forms partnership with augmented reality channel to bring books to life
Augmented reality, which bridges the divide between virtual and physical worlds, has crossed into a new frontier: print media. Penguin Books recently unveiled a surprising partnership with Zappar App, an augmented reality entertainment channel, to bring four novels from the [Read More]
Augmented reality new tool for architects, planners, and developers
By overlaying the real world with digital information, augmented reality software creates a geometrically accurate composite of the physical and the virtual. So instead of having to wade through the complex technical language of a proposal document or base opinions on an [Read More]
Volkswagen, Kia and Volvo really nail augmented reality ads
Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content. We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and [Read More]
