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Saturday November 1st 2014

‘Virtual Goods’ Archives

Virtual & digital goods – success for online games – not so much for social networks

Virtual & digital goods – success for online games – not so much for social networks

Digital items are one of the hottest business models in online gaming. They’re a big part of multi-billion dollar social gaming successes like Zynga Inc., and they’ve created a whole related market for companies that enable the tiny purchases that make the model [Read More]

Almost 1/3 of U.S. gamers buy virtual goods with real money

Almost 1/3 of U.S. gamers buy virtual goods with real money

U.S. gamers, whose online purchases of digital goods were once paid for largely by credits earned from advertiser offers, now say they are migrating to “real world” payment for digital goods using debit, credit and prepaid cards, according to a new study of online gamer [Read More]

Virtual world space ship sells for $265,000 real dollars

Virtual world space ship sells for $265,000 real dollars

ROCKtropia virtual world is an irreverent pop Culture themed planet that exists within Entropia Universe, the Leading Virtual platform for MMO Gaming and Real Cash Commerce. This week Entropia Universe Expanded the platform to include Space gameplay, exploration,  PVP [Read More]

Virtual Greats leader in virtual goodies signs deal with Universal Pictures

Virtual Greats leader in virtual goodies signs deal with Universal Pictures

Virtual Greats , the world’s leading virtual goods and sales distribution agency, announced today it will bring Universal Pictures’ titles into the branded virtual goods marketplace through a licensing agreement. The partnership will launch later this month with the [Read More]

myRete locks in $1 million plus in revenue from virtual gifts and more

myRete locks in $1 million plus in revenue from virtual gifts and more

myRete, Inc. launched WhosHere in July of 2008. Three months later, the makers of WhosHere added in-app advertising. Monthly revenue has steadily increased, and with the close of its last month’s books, myRete has recognized more than $1 million in total revenue. [Read More]

Universal getting into the $7.3 billion virtual goods market

Universal getting into the $7.3 billion virtual goods market

Need a T-shirt for your avatar? Or a movie poster for your avatar’s bedroom? Help is on the way. Universal Pictures has signed a deal with Virtual Greats to create virtual goods for two of its films, Brian DePalma’s Scarface with Al Pacino and Scott Pilgrim vs. the [Read More]

New Study! Teens LOVE their virtual stuff

New Study! Teens LOVE their virtual stuff

Researchers at Carnegie Mellon University (CMU) have found that virtual artifacts may be as important to teenagers as a favorite book that a parent once read to them. That means that digital imagery, Facebook updates, online music collections, email threads and other [Read More]

Virtual real estate selling for millions of REAL bucks

Virtual real estate selling for millions of REAL bucks

Real estate records come and go with startling frequency and this $US6 million (NZ$7.65 million) sale might not sound like much of a record, until you find out Planet Calypso is a fictional place on the Entropia Universe social gaming site. Yes, somebody has actually spent [Read More]

Virtual goods are today’s collector items

Virtual goods are today’s collector items

In the UK, Marketing Week magazine recently published the results of a survey into trends around young people and collecting, conducted by The Marketing Store. In response, I wrote to the magazine to share my view on the way collecting has evolved as young people grow up, [Read More]

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Cloud computing saves health care industry time and money

Cloud computing saves health care industry time and money

The cloud’s vast computing power is making it easier and less expensive for [Read More]

Internet addiction get closer to being classified as a mental illness

Internet addiction get closer to being classified as a mental illness

Think twice the next time you play a videogame or surf the Net: ‘Internet-use [Read More]

New ‘gamification’ school opens for kids in the classroom

New ‘gamification’ school opens for kids in the classroom

GameDesk, a nonprofit organization that develops game-based learning initiatives, has now [Read More]

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