‘Social TV’ Archives
Top 10 ways marketers use second screen social media with TV
The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while watching TV with their smartphone or tablet. Using it to complement the TV experience is becoming increasingly common as live events or telecasts engage [Read More]
Growing trend – 62% of us use social media while watching TV
Ericsson published a study this week that found 62 percent use social media while watching TV – an 18 percentage point increase in one year. But keep in mind they’re not just talking about TV: just 25% use social media to discuss what they’re watching while they are [Read More]
Two screen TV viewing is here to stay
Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. The finding comes from a new studyby the Pew Research Center’s Internet & American [Read More]
2012 Olympics great example of Social TV
A recent study by TechBargains.com showed that social media is expected to play a major role during the Summer 2012 London Olympics with 87 percent of people saying they will partake in social media or text friends about the Olympic events. While only 9 percent of [Read More]
Social TV interactions skyrocketed 171%
And that’s a conservative estimate, according to annual numbers Trendrr provided Lost Remote. So far this year, there have been over 350 million social conversations and interactions around TV. Compared to last year, that’s a 171% growth rate, Trendrr says. (The actual [Read More]
NBC and Facebook do Social TV Olympics deal
Users of Facebook, later this summer, will be reminded about NBC’s coverage of the Olympic Games in London. And viewers of NBC’s coverage, at the same time, will be nudged to talk about the Games on Facebook. The virtuous circle is part of a collaboration, to be [Read More]
Social TV apps changing the way we watch TV
Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision. In a nutshell, a Viacom survey found [Read More]
CNN partners with Facebook for social TV
A big social TV partnership was announced today. CNN is teaming up with Facebook to create a social, second screen experience for its “America’s Choice 2012″ political coverage. The partnership will touch CNN’s “on-air, mobile and online audiences and Facebook’s [Read More]
Six major consumer trends in social TV
Social media recently reached a major tipping point – not in its number of users, but in the way consumers use social media. The fundamental difference in consumption between social media and mainstream media can now be summed up in one word: “active.” Until now, all [Read More]
AT&T goes social TV with more second screen features
The remote control is no longer the main device sitting next to you on the couch. Your iPhone or iPad is quickly becoming an integral part of TV watching, and AT&T* U-verse® TV customers now have access to several new features and content that bring their TV and [Read More]
