‘Social Media’ Archives
Watch out TV, younger viewers are getting their info from social media
A new survey from Pew Research confirms what you’ve long known: Americans are increasingly getting their news from the Internet and social media. But while the rise of new media has dealt an irreparable blow to print and radio, it has not damaged the reach of [Read More]
Facebook finds its retail groove in the power of presents with Facebook Gifts
Facebook has, at long last, discovered the power of presents. The company announced that it would launch Facebook Gifts, for which it has partnered with 100 retailers including Starbucks , Magnolia Bakery and 1-800 Flowers . It’s kind of a surprise that Facebook [Read More]
Top 10 ways marketers use second screen social media with TV
The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while watching TV with their smartphone or tablet. Using it to complement the TV experience is becoming increasingly common as live events or telecasts engage [Read More]
Growing trend – 62% of us use social media while watching TV
Ericsson published a study this week that found 62 percent use social media while watching TV – an 18 percentage point increase in one year. But keep in mind they’re not just talking about TV: just 25% use social media to discuss what they’re watching while they are [Read More]
Nearly 20% Facebook mobile users skip the website completely
Facebook users are increasingly passing up the company’s ad-laden website for a mobile-only experience, according to new information disclosed by the social network today. Nearly one in five of Facebook’s 543 million mobile monthly active users (MAUs) — 102 million to [Read More]
Social media shaping the 2012 Olympics
This year’s Olympic Games are the first to truly see the influence of social media and have been called the first social Olympics. During the opening ceremonies, Twitter was a buzz. There were nearly 2.38 million tweets from the US alone and nearly 10 million tweets [Read More]
Free business video conferencing with the company that runs Google+ Hangouts
Video is the new audio. With more emotion, more nuance, and more effective real-time communication, videoconferencing is growing at a 20 percent annual rate in business. But that’s not fast enough for Vidyo, the company that Google tapped for the technology behind Google+ [Read More]
Facebook mobile ads perform better than desktop ads says new research
Facebook generated $872 million in total advertising revenue in 2012, up 37% from 2011. Facebook’s been focusing on the potential of mobile ads, especially after its IPO when investors and Facebook lost the hope with mobile’s potential. In June, however the social [Read More]
Older folks who use Twitter are less depressed says study
Is your grandma on Twitter? It might be worth spending a few minutes going over hashtags and @mentions with her, since it’s likely to make her happier – at least according to the latest research. The University of Alabama surveyed 8,000 men and women in the over-50 age [Read More]
Two screen TV viewing is here to stay
Two-screen viewing has taken hold. More than half (52%) of adult cell phone owners now use their devices for diversion, engagement or to connect with other people while watching TV. The finding comes from a new studyby the Pew Research Center’s Internet & American [Read More]
