‘Studies’ Archives
Watch out TV, younger viewers are getting their info from social media
A new survey from Pew Research confirms what you’ve long known: Americans are increasingly getting their news from the Internet and social media. But while the rise of new media has dealt an irreparable blow to print and radio, it has not damaged the reach of [Read More]
New report says email and search drives — not social media
The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full report which Marketing Pilgrim receives no payment whatsoever) basically says the the most effective tools in the online space to drive sales are the [Read More]
Guys would give up TV, to keep their mobile phones
Young men are so attached to their mobiles that they would prefer to give up television for a year than their handsets, according to a new study. DDB Worldwide Communications Group’s Life Style Study looked at men’s attitudes to the internet, social media and [Read More]
Free mobile apps – BIG WINNERS!
Who doesn’t love things for free? It’s the same for mobile apps. A recent market study shows that in 2012 free apps will make for nearly 90 percent of total app store downloads in mobile. Gartner research shows that mobile app store downloads will surpass USD45.6 [Read More]
95% of smart phones are unprotected
New research has shed light on the lack of security among mobile devices around the globe, with only five per cent having any kind of security software installed on them. Juniper Research found that 95 per cent of smartphones and tablets are unprotected, leaving them [Read More]
Top 10 ways marketers use second screen social media with TV
The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while watching TV with their smartphone or tablet. Using it to complement the TV experience is becoming increasingly common as live events or telecasts engage [Read More]
Growing trend – 62% of us use social media while watching TV
Ericsson published a study this week that found 62 percent use social media while watching TV – an 18 percentage point increase in one year. But keep in mind they’re not just talking about TV: just 25% use social media to discuss what they’re watching while they are [Read More]
Mobile marketing budgets need to increase to be effective says new study
Marketers are spending significantly less than they should on mobile and are losing out on sales and profits as a result, according to a new report from the Mobile Marketing Association. The “MXS: Mobile’s X% Solution” report found that the optimal level [Read More]
Organizations embracing mobile say studies
Looking across the enterprise landscape, it’d be easy to find 10 employees within the same company all using different devices. Some employees are perfectly happy using company-issued devices, others prefer their own iPhones so they can store personal and [Read More]
Study shows retails do best with mix of virtual web plus real pickup
CrossView, Inc., a cross-channel commerce solutions and retail technology provider, today announced key results from a recent study that found cross-channel consistency and superior customer service are two of the most powerful assets to help retailers win against the [Read More]
