‘Spending’ Archives
Facebook Ad Revenues Hit $3.8 Billion In 2011
Boston-based Nanigans, a firm specializing in the Facebook ads marketplace, recently released new data confirming a year-over-year jump in the Facebook ads marketplace this past holiday season. Facebook ads charged a higher cost-per-click (CPC), otherwise known as [Read More]
Sony ‘negotiating PS3 virtual item policy’ – virtual currency
Sony Computer Entertainment is negotiating an in-game currency policy for all virtual items traded on PS3, the CEO of CCP Games has said. Hilmar Pétursson told Develop that the studio was “breaking new ground” in outlining protocol on how developers can trade goods [Read More]
11 examples of f-commerce for 2012
Following the news last month that it would be launching a fragrance for women for the first time, Lynx has today announced that it will turn to Facebook in part to sell the limited edition product. We’re not entirely convinced by Lynx’s efforts (especially as the brand [Read More]
$4.8bn virtual currency market: the expert’s view
With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore. But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand [Read More]
Angry Birds gamers buy 1 million toys and 1 million t-shirts every month
The wheels (or wings) show no signs of falling off the Angry Birds juggernaut anytime soon. Developer Rovio Mobile says its franchise has now generated more than 350 million downloads across all platforms. Are people still playing? Just a bit. General manager Andrew Stalbow [Read More]
Kids are digitally savvy consumers with $1.5 billion to spend says Cartoon Network survey
Kids aged four to 14 are now a cashed-up and digitally savvy consumer group with $1.5 billion to spend on enjoying themselves every year, a new survey has found. Children are also watching nearly two and a half hours of television a day, the New Generations 2011 survey, [Read More]
New research finds African-Americans biggest virtual goods buyers
By 2012 eMarketer estimates the virtual goods market (US, in social games) will exceed $790 million; some other research indicates the virtual goods marketplace will generate billions for brands in the space. A new report from MocoSpace indicates which demographics are [Read More]
Weak outlook for consumer electronics and PC worries supplier
As far as electronics suppliers go, Applied Materials has pretty deep insight into the future demand for tech goods. It is the world’s largest supplier of equipment for manufacturing semiconductor chips. And today, the company said that it doesn’t really like what it [Read More]
Sales hurting perhaps because retailers fail to deliver what mobile shoppers want
A new report from e-commerce platform maker Demandware dug into today’s mobile shopping trends among consumers and found that retailers are falling short of delivering the experiences customers want. Although there’s high demand for things like barcode scanning, [Read More]
New study! 62% shoppers start the buying process on their smart phones
62 per cent used their mobile phone at the beginning of the purchase process, and say 35 per cent of their research and purchase activity for big-ticket items is conducted on their mobile phone now. [Read More]
