‘Spending’ Archives
Are mobile privacy concerns stalling consumers from shopping?
While 82% of mobile owners store contact information on their devices, 81% of device owners would probably (30%) or definitely (51%) not allow social networking applications to mine those contacts for friend suggestions, and 93% would probably (18%) or definitely (75%) not [Read More]
Expedia boosts booking with new mobile ad campaign
Online travel agency Expedia is letting users book their trips through a new mobile advertising campaign. Expedia has partnered with Fotopedia on this campaign. Consumers who are browsing through travel content in some of Fotographia’s applications can now connect with [Read More]
Europeans to increase mobile spending 11x says Forrester study
Mobile spending in western Europe is set to increase elevenfold to €19.2 billion in 2017, according to a study from Forrester. Last year, Europeans spent €1.7 billion on mobile purchases, or 1% of total online sales. By 2017, mobile will account for 6.8% of total online [Read More]
Paypal-Nielsen study shows mobile is 48% of all web shopping
In an industry thought-leadership event yesterday, Paypal announced some statistics from its mobile commerce study conducted by The Nielson Company: Mobile shopping comprised about a quarter (23%) of all online shopping in 2011, nearly six times its share (4%) of the [Read More]
US consumers spent over $1 billion on games in April!
US consumers spent over $1 billion on videogames in April, according to the latest estimate by the NPD Group. It’s the first time NPD has taken the entire US games market – including digital-only formats like mobile and social – into consideration over a single [Read More]
New study says 93% of in-store app users make purchase in physical location
Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at Mobile Commerce Daily’s Mcommerce Summit conference. During the “How the Demanding Mobile Shopper is [Read More]
MasterCard survey reveals how mobile devices influence point of purchase
Studies have shown that mobile devices are influencing points of purchase for consumers more and more, while shopping online or in-store. During the 2011 holiday shopping season, 41% of consumers made purchases directly on their smartphones, 46% noted that they picked out [Read More]
Study reveals China consumers purchasing decisions most influenced by social networks
According to a McKinsey study released Thursday, some 95 percent of Chinese Internet users are registered on a social media site. They are also the world’s most active social media population, with 91 percent of respondents saying they visited a social media site in [Read More]
Companies ignoring the lucrative 50+ online consumer
The population in question is the growing slice of the American population 50 years old and up. According to Steve Jurvetson, a managing director at venture capital firm Draper Fisher Jurvetson, and Jody Holtzman, a senior vice president at AARP, many digital companies are [Read More]
MasterCard and World Wide Worx provide insight into online shopping trends, rise of m-commerce
On Wednesday, 18 April, MasterCard Worldwide released the results of its latest Online Shopping Survey, with Arthur Goldstuck of World Wide Worx providing further insights into the current online landscape as well as mobile commerce trends. With regard to e-commerce, [Read More]
