‘Money’ Archives
Chill, platform for social video discovery raises $8 in funding
Chill, the leading platform for social video discovery, today announced an $8 million equity investment led by Kleiner Perkins Caufield & Byers and William Morris Endeavor that will accelerate the development and distribution of its intelligent social video platform. [Read More]
Second screen summit explores monetization strategies
There still are a host of issues to resolve in the burgeoning market for “second screen” entertainment — not the least of which is how the various stakeholders in the media and entertainment business are going to make money off this new platform. So notes Chuck [Read More]
Four times more Girl Scout cookies were sold with smartphone sales than a year ago without the tech.
The Girl Scouts have now released their mobile commerce results after having sold cookies using this technology for the first time, and the outcome was exceptionally promising. Thirty councils of Girl Scouts – representing over 40,000 troops – announced earlier in 2012 [Read More]
The power of social media for nonprofit organizations and how to harness it to improve giving
Making a substantial donation to your favorite nonprofit organization is great, but not everyone is in a position to write a big check to the local food pantry, JCC, synagogue or homeless shelter. There are other ways to support the important mission of these organizations. [Read More]
Microsoft buys enterprise social network provider Yammer for $1.2 billion
Microsoft Corp. and Yammer on Monday announced that they have entered into a definitive agreement under which Microsoft will acquire Yammer, a leading provider of enterprise social networks, for $1.2 billion in cash. Yammer will join the Microsoft Office division. “The [Read More]
Facebook shutting down its virtual currency
News broke late Tuesday that Facebook was shutting down its virtual currency, as the social network will start letting developers and users exchange goods and services using actual real world dollars, pounds and euros. It seems that despite high expectation, Credits, [Read More]
Beintoo gamification platform raises $5 million
Beintoo, which has a loyalty rewards and monetization platform for mobile games, apps, and sites, has secured $5 million in Series A funding led by Italian VC firm Innogest Capital. The startup won the startup competition at Le Web in Paris last year. Beintoo has managed to [Read More]
Starwood Hotels and Time Warner cable getting great mobile conversions
Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts [Read More]
Facebook mobile ads are working!
How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s [Read More]
Swipe Pay getting ready to launch mobile wallet
Based around storing credit and debit cards on an app and using QR codes to complete the purchase. UK start-up Swipe Pay has come up with an app that lets users store various payment card details on their phones. When a merchant makes a sale, the purchaser opens the Swipe [Read More]
