‘Mobile’ Archives
Facebook mobile ads perform better than desktop ads says new research
Facebook generated $872 million in total advertising revenue in 2012, up 37% from 2011. Facebook’s been focusing on the potential of mobile ads, especially after its IPO when investors and Facebook lost the hope with mobile’s potential. In June, however the social [Read More]
University of Arkansa studying impact mobile technology is having on retail
Business researchers at the University of Arkansas have teamed with a leading retail trade association to examine the potential for theft and fraud in emerging consumer technologies, the university announced today. The partnership of the UA Walton College of Business and [Read More]
Mobile Marketing Association gets $1 million for major study
Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing [Read More]
People who use mobile phones drool and slobber more say researchers
Cell phone use increases the amount and flow of saliva, suggesting that frequent cell phone users slobber more, dental researchers claim. Indian researchers from the Vidhya Shikshan Prasark Mandal’s Dental College and Research Center, looked into how heat and radio [Read More]
Are mobile privacy concerns stalling consumers from shopping?
While 82% of mobile owners store contact information on their devices, 81% of device owners would probably (30%) or definitely (51%) not allow social networking applications to mine those contacts for friend suggestions, and 93% would probably (18%) or definitely (75%) not [Read More]
Quantas replacing 1300 staff Blackberry phones with iPhones
RIM has already been feeling the sting of lost customers. That sting isn’t getting any gentler, as Qantas just outlined plans to replace all 1,300 BlackBerry phones in the fleet with iPhones. As the airline explains to The Australian, a mix of cost overhead and [Read More]
How universal one-click payments will change our payment world
Here’s how Stripe is different, according to a must-read post by Sarah Lacy at Pando Daily: acting as if it were a bank, Stripe does its own risk analysis on businesses that sign up with it, which means they can let anyone start processing payments immediately, [Read More]
Mobile commerce big and getting BIGGER
How big is mobile commerce really? Well according to a recent infographic by German Internet statistics company, Statista, The number of smartphone and tablet users has increased fourfold over the last two years. There are currently close to 120 million smartphone users in [Read More]
Could increased tablet competition hurt Kindle Fire?
Increased tablet competition could hurt Kindle Fire, not iPad Tablets are likely to be high on consumers’ wish lists again for the upcoming holiday season. However, unlike last year – when the tablet market was dominated by the iPad, with newcomer the Kindle Fire [Read More]
Zales mobile campaign takes customers to Pinterest page
Jewelry retailer Zales is enlisting mobile to link an ad in an upcoming issue of Cosmopolitan magazine to its Pinterest page as a way to drive engagement for its products and, ultimately, sales. The Pinterest site focuses on enabling users to share content on the Web, with [Read More]
