‘Mobile’ Archives
Retailers shift to mobile gift cards shows new research
Research released by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting. In fact, online gift cards have risen to prominence in the past [Read More]
Tablet users want more innovative, interactive ads
A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to any other media, and that they expected the unique functionality of tablets to be incorporated into the ads they see. However, 30% of the sample had a [Read More]
Study shows mobile shoppers less picky, more valuable
Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe. The July Mobile Retail Insights report takes a look at the differences between [Read More]
New research shows 25% consumers want ‘connect with my doctor’ apps
According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent, Research Analyst, Parks Associates, presented new digital health research at [Read More]
Rutgers engineers design cell phone app to reduce driving distractions
Rutgers engineers and colleagues at Stevens Institute of Technology have designed and tested a smart phone application that pinpoints where a cell phone user is sitting: on the driver’s side or the passenger’s side. If the latter, the app lets the passenger use the [Read More]
Quantas giving passengers in-flight iPads
Australian airline Qantas will provide economy and business passengers on all 767 flights with iPads, a move that pushes the state of in-flight entertainment forward. Not only will iPads make flying Qantas more attractive to economy and business customers, the addition will [Read More]
Procter & Gamble uses mobile ads to promote Crest and Oral-B
Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but also encourages mobile sales of its toothpaste. The mobile ads appearing in the TV Guide iPhone application. The campaign is part of a broader marketing [Read More]
Blockbuster buys mobile payments company Alpha Bay
Video rental retailer Blockbuster is getting into the mobile payments game and has acquired mobile point-of-sale software company Alpha Bay. Blockbuster will be using the Alpha Bay platform in its stores to improve in-store customer service, enhance inventory management and [Read More]
Ikea to roll out 3D augmented reality catalogue for customers
A new Ikea home furniture catalogue is set to feature augmented reality and interactive 3D models that allow consumers to see both the back and front of a product. Printed symbols that use QR code technology will be included in the 2013 catalogue, allowing users who [Read More]
Texts beat voice for Brits says new report
More British than ever are letting their fingers do the talking. According to an annual communications market report by Ofcom, a UK regulatory agency, residents are now more likely to text someone on their mobile phones than to actually make a phone call. The study [Read More]
