‘Mobile’ Archives
Guys would give up TV, to keep their mobile phones
Young men are so attached to their mobiles that they would prefer to give up television for a year than their handsets, according to a new study. DDB Worldwide Communications Group’s Life Style Study looked at men’s attitudes to the internet, social media and [Read More]
Free mobile apps – BIG WINNERS!
Who doesn’t love things for free? It’s the same for mobile apps. A recent market study shows that in 2012 free apps will make for nearly 90 percent of total app store downloads in mobile. Gartner research shows that mobile app store downloads will surpass USD45.6 [Read More]
95% of smart phones are unprotected
New research has shed light on the lack of security among mobile devices around the globe, with only five per cent having any kind of security software installed on them. Juniper Research found that 95 per cent of smartphones and tablets are unprotected, leaving them [Read More]
Mobile video is a growing trend in marketing campaigns
Mobile video is increasingly being incorporated in mobile initiatives and entertainment advertisers are continually using the medium to drive user engagement, according to a new study from Millennial Media. According to Millennial Media’s latest Mobile Intel Series [Read More]
Mobile marketing budgets need to increase to be effective says new study
Marketers are spending significantly less than they should on mobile and are losing out on sales and profits as a result, according to a new report from the Mobile Marketing Association. The “MXS: Mobile’s X% Solution” report found that the optimal level [Read More]
Organizations embracing mobile say studies
Looking across the enterprise landscape, it’d be easy to find 10 employees within the same company all using different devices. Some employees are perfectly happy using company-issued devices, others prefer their own iPhones so they can store personal and [Read More]
Digital Pop-Up Stores increase conversion rates for retailers
Unbound Commercea provider of mobile commerce solutions has launched digital pop-up stores to increase conversion rates of mobile retailers. The solution allows customers to select product features such as color and size without leaving the mobile ad site or refreshing the [Read More]
Mobile checkouts will be game-changer for retailers
Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is further proof that the growing medium will change the shopping experience for the better. By ditching traditional checkouts and replacing them with mobile [Read More]
Smartphones and eReaders replace pencils and paper says Kansas State University expert
The use of technology in the classroom is growing beyond computers to improve student learning, according to a Kansas State University education technology expert. “Today it is very common that elementary school classrooms are equipped with SMART boards, which are [Read More]
Half of mobile is video as younger consumers watch on smartphones and tablets
As mobile data network providers struggle with high traffic, the introduction of more video users on the mobile data network is a great concern. U.S. consumers have many video choices. Not only can they watch live or recorded television programs offered by their television [Read More]
