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Monday September 22nd 2014

‘Sales’ Archives

Digital Kids Conference helps marketers develop profitable strategies

Digital Kids Conference helps marketers develop profitable strategies

The Digital Kids Conference in Los Angeles on April 25-26 is endorsed by the National Academy of Television Arts & Sciences, International Digital Media and Arts Association, International Game Developers Association and Toy Industry Association, among many others.  [Read More]

Kimberley Clark runs two social media campaigns that achieve 100% engagement

Kimberley Clark runs two social media campaigns that achieve 100% engagement

Kimberly Clark recently ran two social media campaigns in Israel that achieved the unthinkable- 100% engagement. These campaigns, both of which cost less than $10,000 and reached nearly 10% of the entire Israeli population, represent the potential for social media [Read More]

iPad accounts for 89% of all mobile shopping revenue says new study from RichRelevance

iPad accounts for 89% of all mobile shopping revenue says new study from RichRelevance

The iPad accounts for nearly two-thirds of all mobile shopping sessions, and an impressive 89% of all mobile shopping revenue, says RichRelevance in April 2012 study results. With mobile’s share of total retail climbing to 4.6% in March 2012 (from 1.9% in April 2011), [Read More]

Is your business ready for the next generation of ‘virtual’ retail sales?

Is your business ready for the next generation of ‘virtual’ retail sales?

Imagine the scene. You’re standing on the subway platform heading home, with eight minutes before your train is due. On the wall is a huge poster of a grocery store shelf, stocked with all kinds of daily essentials. You use your phone to scan the five items you had [Read More]

Game-based sales training in virtual worlds equals business success

Game-based sales training in virtual worlds equals business success

Based on the learning pyramid, “teaching others” category produces a 90 percent learning retention. And within this category, game-based learning tops by 5 percent because it focuses on the application of knowledge in an experiential setting. Game-based learning goes [Read More]

IBM tags ‘social media’ as one of its 5 key markets

IBM tags ‘social media’ as one of its 5 key markets

Social networking has continued its creep into the corporate world, blurring the lines between personal and commercial spheres. The field of social business now accounts for 22% of all time spent online, said Rhodin, adding that for the first time people are spending more [Read More]

One eBay item a second is purchased from a smartphone.

One eBay item a second is purchased from a smartphone.

10% of eBay traffic is mobile It doesn’t seem to matter now bullish the online auction site is about mobile, it always has to revise upwards its projections about the mobile channel. The firm did $2bn in mobile sales in 2010 and $5bn in 2011 thanks to the 56 million [Read More]

Stores turning shopping into a ‘virtual reality’

Stores turning shopping into a ‘virtual reality’

Imagine browsing knife sets in an airport and then ordering one before you board your plane, or going to a department store to look at makeup without having to bounce from counter to counter to check out each brand’s selection. Companies including Macy’s, HSN and Adidas [Read More]

Android, iOS on par in driving Web site traffic: study

Android, iOS on par in driving Web site traffic: study

More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications. The Walker Sands Quarterly Web Traffic report found that the amount of traffic coming from mobile in [Read More]

11 examples of f-commerce for 2012

11 examples of f-commerce for 2012

Following the news last month that it would be launching a fragrance for women for the first time, Lynx has today announced that it will turn to Facebook in part to sell the limited edition product. We’re not entirely convinced by Lynx’s efforts (especially as the brand [Read More]

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Latest Topics

Cloud computing saves health care industry time and money

Cloud computing saves health care industry time and money

The cloud’s vast computing power is making it easier and less expensive for [Read More]

Internet addiction get closer to being classified as a mental illness

Internet addiction get closer to being classified as a mental illness

Think twice the next time you play a videogame or surf the Net: ‘Internet-use [Read More]

New ‘gamification’ school opens for kids in the classroom

New ‘gamification’ school opens for kids in the classroom

GameDesk, a nonprofit organization that develops game-based learning initiatives, has now [Read More]

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