‘Sales’ Archives
New report says email and search drives — not social media
The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full report which Marketing Pilgrim receives no payment whatsoever) basically says the the most effective tools in the online space to drive sales are the [Read More]
Four times more Girl Scout cookies were sold with smartphone sales than a year ago without the tech.
The Girl Scouts have now released their mobile commerce results after having sold cookies using this technology for the first time, and the outcome was exceptionally promising. Thirty councils of Girl Scouts – representing over 40,000 troops – announced earlier in 2012 [Read More]
Facebook and F-commerce – how virtual brands are doing
Despite the fact that some big US brands have shuttered their Facebook storefronts, Facebook is likely to carve out a strong position as a commerce platform for certain types of businesses and transactions. Commenting on the disclosure that major US retailers Gap, JC Penny, [Read More]
Online advertising drives sales – and now research proves it
“Not only can we prove that online advertising drives sales, but the returns on ad spends are significant when purchaser-based data is used to optimize the media buy,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “ Consumer packaged goods (CPG) brands can [Read More]
How to train your sales force with virtual worlds
At the upcoming DSA Annual Meeting in June, DSEF will sponsor “AVATAR WORKSHOP: Using Avatars and Virtual Worlds to Captivate Gen Y,” a workshop that will demonstrate a digital approach to captivating a new generation of direct sales distributors and customers. [Read More]
New report indicates increase of 90% in sales of 3D TVs
So far as 3D capable TV sets go, the report gives a rise by 90 percent for this product this year, and specially so in regions outside of North America. The figure in units works out to 46 million units. The report also indicates that the North American region would be the [Read More]
IBM study shows mobile commerce accounts for 13.3 percent of all sales
IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing. The study [Read More]
Kia finds success with gamifaction campaign for Optima sedan
automotive brand Kia tapped SocialVibe to launch a gamified ad campaign for their Optima sedan. Targeting adults between ages 25 and 49, the campaign showed: • Ad completion rates of 95% • Average ‘plays’ per user: 1.27 • Average time spent at 129 seconds [Read More]
Study reveals China consumers purchasing decisions most influenced by social networks
According to a McKinsey study released Thursday, some 95 percent of Chinese Internet users are registered on a social media site. They are also the world’s most active social media population, with 91 percent of respondents saying they visited a social media site in [Read More]
ShopNBC exec shares sharp rise in mobile shopping -especially with iPad
A ShopNBC executive at the Mobile Shopping Spring Summit said that revenue generated from mobile has grown 3.5 times over the past 13 months and is being largely driven by the iPad…According to the executive, approximately 45 percent of revenue in 2011 for ShopNBC [Read More]
