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Wednesday April 23rd 2014

‘Marketing’ Archives

Online advertising drives sales – and now research proves it

Online advertising drives sales – and now research proves it

“Not only can we prove that online advertising drives sales, but the returns on ad spends are significant when purchaser-based data is used to optimize the media buy,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “ Consumer packaged goods (CPG) brands can [Read More]

Google talks multichannel marketing for retailers

Google talks multichannel marketing for retailers

The growth of mobile as a marketing channel has provided a massive opportunity for retailers to connect with their customers. However, it has also created new problems for brands trying to offer a joined up, multichannel experience. Google’s industry head of retail Rick [Read More]

New Viacom social TV study shows value in “behind the scenes” real estate

New Viacom social TV study shows value in “behind the scenes” real estate

Viacom has unveiled the results of a new study exploring the social TV phenomenon through the lens of the viewer. While fairly nascent, social TV and co-viewing trends represent a shift in TV viewing from what Viacom calls a “lean-back” to a “lean-forward” [Read More]

Video makes a powerful marketing tool – check it out

Video makes a powerful marketing tool – check it out

The UK, in particular, is a nation of video enthusiasts. Of the 38.5 million people who went online in the UK on their PC in February 2012, 27.3 million viewed streamed content, according to UKOM/Nielsen. With smartphone penetration now over 50%, the ongoing provision of [Read More]

How to train your sales force with virtual worlds

How to train your sales force with virtual worlds

At the upcoming DSA Annual Meeting in June, DSEF will sponsor “AVATAR WORKSHOP: Using Avatars and Virtual Worlds to Captivate Gen Y,” a workshop that will demonstrate a digital approach to captivating a new generation of direct sales distributors and customers. [Read More]

Store windows may never be the same again thanks to new touch screens

Store windows may never be the same again thanks to new touch screens

In addition to the Interactive Mobile Display Systems, the five-employee company also markets large-format touchscreens, which are interactive floor projection systems where images change with a user’s every step; informational kiosks and self-service terminals; [Read More]

Pride, competition, community – the three pillars of gamification for marketers

Pride, competition, community – the three pillars of gamification for marketers

The term “gamification” can be one of the most misunderstood marketing and engagement strategies employed today. Many marketers think gamification literally means creating a game to engage with customers or employees. And,  yes, it can mean that. However, at its [Read More]

Pharmaceutical companies using ‘gamification’ to educate

Pharmaceutical companies using ‘gamification’ to educate

Call it PharmaVille. As drugmakers seek creative ways to dazzle consumers online, they have ripped pages from the playbooks of gaming companies that have made digital pastimes such as “FarmVille” popular on Facebook. And so-called “gamification” [Read More]

Volkswagen, Kia and Volvo really nail augmented reality ads

Volkswagen, Kia and Volvo really nail augmented reality ads

Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content. We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and [Read More]

Geolocation to account for almost a third of mobile ad spend in 2016

Geolocation to account for almost a third of mobile ad spend in 2016

Securing four per cent of all digital advertising spend. New data from analyst Berg Insight shows that geolocation tech is set to become increasingly significant in the next four years, as real-time location-based mobile ad spend hits €4.9 billion in 2016, a CAGR of 91 [Read More]

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Latest Topics

Cloud computing saves health care industry time and money

Cloud computing saves health care industry time and money

The cloud’s vast computing power is making it easier and less expensive for [Read More]

Internet addiction get closer to being classified as a mental illness

Internet addiction get closer to being classified as a mental illness

Think twice the next time you play a videogame or surf the Net: ‘Internet-use [Read More]

New ‘gamification’ school opens for kids in the classroom

New ‘gamification’ school opens for kids in the classroom

GameDesk, a nonprofit organization that develops game-based learning initiatives, has now [Read More]

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