‘Marketing’ Archives
1-800 flowers says Facebook advertising shows promising results
1-800-FLOWERS has done a test campaign with Facebook’s new mobile sponsored-story ads, which appear in users’ newsfeeds. The results were very promising. Read more: Business Insider [Read More]
Augmented reality comes to brand advertising
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not exciting enough. Games are exciting and engaging, but it is not ‘real’ enough. Enter Augmented Reality: engaging, exciting and high on deliverables. An [Read More]
Carling unveils giant ‘liquid 3D’ outdoor beer poster
Thirsty drinkers will be able to upscale from the humble pint to a gallon of their favourite lager after Carling unveiled their first liquid 3D outdoor poster. Read more: The Drum [Read More]
BMW boost sales with blogger-focused marketing campaign
Bayerische Motoren Werke AG (BMW), Daimler AG’s Mercedes-Benz and other luxury brands are boosting efforts to court bloggers such as Ebrahim to target a growing audience of would-be buyers who can’t be reached through TV and newspaper ads. The feedback from blog [Read More]
Facebook study shows that Facebook ads work
Facebook Inc., looking to boost its status on Wall Street after its botched initial public offering, is rolling out a public relations campaign to combat doubts about its revenue prospects. The social network is touting new research that it says busts the myth that [Read More]
Marketers excited about mobile advertising
Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much smaller bump in these types of assignments, [Read More]
Augmented reality comes to virtual advertising
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not exciting enough. Games are exciting and engaging, but it is not ‘real’ enough. Enter Augmented Reality: engaging, exciting and high on deliverables. An [Read More]
Facebook and F-commerce – how virtual brands are doing
Despite the fact that some big US brands have shuttered their Facebook storefronts, Facebook is likely to carve out a strong position as a commerce platform for certain types of businesses and transactions. Commenting on the disclosure that major US retailers Gap, JC Penny, [Read More]
Mobile advertising now a $5.3 billion business
Great, but still a tiny proportion of overall $80bn digital spend. The IAB Mobile Marketing Center of Excellence in the US, IAB Europe and IHS Screen Digest combined the produce the 2011 stats, which say that the biggest share of the $5.3 billion spend is in Asia Pacific [Read More]
Australian retailer to use 3D to ensure proper clothing fit for women
Target will use 3D technology to rescue women shoppers confused over which clothes size to buy. Managing director Dene Rogers said only 59 per cent of younger and 50 per cent of mature women found a good fit at Target. Mr Rogers said the biggest reason for customers [Read More]
