‘Advertising’ Archives
Carling unveils giant ‘liquid 3D’ outdoor beer poster
Thirsty drinkers will be able to upscale from the humble pint to a gallon of their favourite lager after Carling unveiled their first liquid 3D outdoor poster. Read more: The Drum [Read More]
Facebook study shows that Facebook ads work
Facebook Inc., looking to boost its status on Wall Street after its botched initial public offering, is rolling out a public relations campaign to combat doubts about its revenue prospects. The social network is touting new research that it says busts the myth that [Read More]
Marketers excited about mobile advertising
Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much smaller bump in these types of assignments, [Read More]
Augmented reality comes to virtual advertising
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not exciting enough. Games are exciting and engaging, but it is not ‘real’ enough. Enter Augmented Reality: engaging, exciting and high on deliverables. An [Read More]
Mobile advertising now a $5.3 billion business
Great, but still a tiny proportion of overall $80bn digital spend. The IAB Mobile Marketing Center of Excellence in the US, IAB Europe and IHS Screen Digest combined the produce the 2011 stats, which say that the biggest share of the $5.3 billion spend is in Asia Pacific [Read More]
Online advertising drives sales – and now research proves it
“Not only can we prove that online advertising drives sales, but the returns on ad spends are significant when purchaser-based data is used to optimize the media buy,” said Mike Nazzaro, CEO of Nielsen Catalina Solutions. “ Consumer packaged goods (CPG) brands can [Read More]
Volkswagen, Kia and Volvo really nail augmented reality ads
Augmented reality ads are slowly making their way into the mainstream, with more and more brands using the technology to engage consumers with hidden digital content. We’ve reported on several major brands using AR for marketing campaigns, including Waitrose, Nestle, and [Read More]
Geolocation to account for almost a third of mobile ad spend in 2016
Securing four per cent of all digital advertising spend. New data from analyst Berg Insight shows that geolocation tech is set to become increasingly significant in the next four years, as real-time location-based mobile ad spend hits €4.9 billion in 2016, a CAGR of 91 [Read More]
Nicki Minaj’s Pepsi commercial goes 3D
Nicki Minaj’s galvanizing Pepsi commercial, “Live for Now,” along with the legendary Michael Jackson- themed ad was announced last week, and this week fans get a chance to see an extended cut of the 3D work-of-art online. Read more: Popular Critic [Read More]
Social games mean big advertising dollars
Once on the fringes of digital advertising, social-game ads are now the hip newcomer for Madison Avenue, with McDonald’s Corp. paying for players to build restaurants in Zynga Inc.’s CityVille game and Unilever-sponsored Dove spas popping up in The Sims Social. [Read More]
