‘Advertising’ Archives
New rules for advertising to kids online
Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online. The Federal Trade Commission is expected to announce Wednesday new rules that close loopholes that currently allow companies to gather information despite [Read More]
Tablet users want more innovative, interactive ads
A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to any other media, and that they expected the unique functionality of tablets to be incorporated into the ads they see. However, 30% of the sample had a [Read More]
Procter & Gamble uses mobile ads to promote Crest and Oral-B
Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but also encourages mobile sales of its toothpaste. The mobile ads appearing in the TV Guide iPhone application. The campaign is part of a broader marketing [Read More]
Starwood Hotels and Time Warner cable getting great mobile conversions
Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts [Read More]
Study shows 75 percent of online ad campaigns fail
Recent research undertaken by pay per click management company, Webrageous, proves that only a quarter of the many businesses that decide to advertise online are actually achieving online success and boosting conversions. Studies conducted by Webrageous can confirm that of [Read More]
Viacom launches ‘first social TV activation’ with Pepsi
Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). This partnership is especially interesting because the core of the campaign will happen via hashtag-based contests that will then be featured on TV spots [Read More]
JetBlue Airways launches gamification marketing campaign
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall? The [Read More]
Mobile video ads send user engagement through the roof
You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it seems to be everywhere these days! The latest example: rich media add company Medialets recently released a study stating that engagement rates for mobile [Read More]
1-800 flowers says Facebook advertising shows promising results
1-800-FLOWERS has done a test campaign with Facebook’s new mobile sponsored-story ads, which appear in users’ newsfeeds. The results were very promising. Read more: Business Insider [Read More]
Augmented reality comes to brand advertising
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not exciting enough. Games are exciting and engaging, but it is not ‘real’ enough. Enter Augmented Reality: engaging, exciting and high on deliverables. An [Read More]
