‘Marketing’ Archives
New report says email and search drives — not social media
The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full report which Marketing Pilgrim receives no payment whatsoever) basically says the the most effective tools in the online space to drive sales are the [Read More]
Top 10 ways marketers use second screen social media with TV
The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while watching TV with their smartphone or tablet. Using it to complement the TV experience is becoming increasingly common as live events or telecasts engage [Read More]
Mobile video is a growing trend in marketing campaigns
Mobile video is increasingly being incorporated in mobile initiatives and entertainment advertisers are continually using the medium to drive user engagement, according to a new study from Millennial Media. According to Millennial Media’s latest Mobile Intel Series [Read More]
Mobile marketing budgets need to increase to be effective says new study
Marketers are spending significantly less than they should on mobile and are losing out on sales and profits as a result, according to a new report from the Mobile Marketing Association. The “MXS: Mobile’s X% Solution” report found that the optimal level [Read More]
New rules for advertising to kids online
Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online. The Federal Trade Commission is expected to announce Wednesday new rules that close loopholes that currently allow companies to gather information despite [Read More]
Retailers shift to mobile gift cards shows new research
Research released by Transaction Wireless and Aberdeen Group, which examined the benefits of mobile and digital gifting and emerging trends in mobile and social frontiers, found a shift toward digital gifting. In fact, online gift cards have risen to prominence in the past [Read More]
Tablet users want more innovative, interactive ads
A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to any other media, and that they expected the unique functionality of tablets to be incorporated into the ads they see. However, 30% of the sample had a [Read More]
Procter & Gamble uses mobile ads to promote Crest and Oral-B
Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but also encourages mobile sales of its toothpaste. The mobile ads appearing in the TV Guide iPhone application. The campaign is part of a broader marketing [Read More]
Do you have the right virtual strategy for your company?
The Virtual Web The major elements that currently impact the rapid evolution and development of the #virtual web and affect leaders and their organizations include: virtual worlds both branded and consumer virtual environments; online games including MMORPGs, social, [Read More]
Neiman Marcus and Armani offer gifts to online customers who ‘chat and buy’
High-end retail chain #Neiman Marcus hosted a chat with #Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window. The retailer’s Armani Beauty chat let consumers ask their personal [Read More]
