‘Gamification’ Archives
New ‘gamification’ school opens for kids in the classroom
GameDesk, a nonprofit organization that develops game-based learning initiatives, has now begun running their own classroom. Funded by the Bill and Melinda Gates Foundation, GameDesk has started a school in Los Angeles that focuses on gamification of the classroom – [Read More]
Companies using virutual gaming strategies to compete
In the high-stakes, $5 billion-plus potato chip market, up-and-comer Popchips can’t begin to compete with a giant such as Frito-Lay when it comes to money for advertising and marketing its “never fried, never baked” potato chips. So San Francisco-based [Read More]
What brands failed with their gamification strategy?
….And so a buzzword is born: gamification. What is gamification? It’s is the application of gaming principles in non-game experiences to drive desired behaviors. Those principles include: Game mechanics: Tactics like progress bars, badges, and leader boards Game [Read More]
Is gamification a passing fad? Check out Pew reseach survey results
The qualitative study explores the attitudes of 1,021 experts and Internet users who took the Future of the Internet report conducted by the Pew Research Center’s Internet and American Life Project and Elon University’s Imagining the Internet Center. The survey, [Read More]
Gamification grows up and goes to work!
What is most intriguing about this growing penchant for gaming is that brands, employers and even governments are using it to encourage and motivate people to act. For the uninitiated, this concept is called “gamification,” and it is only now beginning to gain some real [Read More]
Wellness gamifications improves employee health and fitness
This spring the city of Charlotte challenged its employees to log their workouts on a website that tallied points for each department… A total of 469 municipal employees took part in the six-week challenge—nearly double the number of participants in years past. This [Read More]
Innovative virtual reality trailer promotes welding careers to teens with cool games
The 53-foot trailer has been on a cross-country tour ever since it was debuted at last November’s FABTECH Expo in Chicago. And just like the IIW, the trailer was created with the goal of promoting welding. Through a partnership with the American Welding Society and [Read More]
New gamification lab raises $10.3 million to study gaming and the workforce
New #gamification lab raises $10.3 million to study #gaming and the #workforce John D. and Catherine T. MacArthur Foundation, Bill & Melinda Gates Foundation, Electronic Arts, and the Entertainment Software Association … add all these together to reach a sum of $10.3 [Read More]
Badgeville wins gamification excellence award
#Badgeville wins #gamification excellence award Badgeville, The Global Gamification Leader, today announced that it has won the “Overall Greatest Impact in Gamification” award at Gamification Summit 2012′s GAwards. Badgeville was selected for the [Read More]
University of Minnesota exploring games for nurse training
#UniversityofMinnesota exploring #games for #nursetraining After years of brutalizing virtual monsters, soldiers and zombies, gamers can finally begin to make amends — at least the nurses. The University of Minnesota School of Nursing is helping to develop several [Read More]
