‘Entertainment’ Archives
TV companies still grappling with social TV
Production companies and broadcasters are still working out how to effectively engage with social TV services, according to Olivier Gers, CEO of Endemol Worldwide Brands. Speaking at the Social TV World Summit in London, Gers said that the industry was still grappling with [Read More]
What is Social TV, anyway?
What is Social TV “Millions of people are now partaking of the “dual-screen” experience — watching TV while using a smartphone (or tablet) to share (primarily on Twitter and Facebook) their thoughts about what they’re viewing and to “check in” to shows (on [Read More]
Parks Associates study shows 3D TV owners want even more 3D programming
Some new research from Parks Associates says people who have 3DTV at home a quite satisfied with it, but want more. The study surveyed more than 600 3DTV owners and found more than 56% were very satisfied with their purchase. 49% of those who answered questions said they [Read More]
ESPN and Twitter get together in social TV advertising program
ESPN and Twitter are creating an advertising program, the companies announced on Tuesday. Campaigns will be distributed via Twitter and the ABC/ESPN television and online sports properties, the firms said. The idea is to offer brands the ability to connect TV spots to [Read More]
CBS launches CBS Connect Social TV
Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, “a new social hub connecting fans with each other and CBS stars.” The site will be a single destination where they will aggregate content from [Read More]
Social TV – a hot new trend that will impact your business
Social television may not directly impact your business. However, indirectly, this phenomena tells us a lot about the way the world is evolving, and what we all need to do to ensure our marketing is effective and we have successful businesses. As television increasingly [Read More]
NBA has a really smart social media playbook – check it out
Sports leagues are increasingly creative when it comes to the promotion of their sport through social media, and the NBA — the professional sports league most devoted to digital media — is leading the charge. The NBA has ramped up its Internet presence during [Read More]
33.5 million mobile owners watch video on their phones – increase of 35.7%
Average American consumes nearly five hours of video a day. Oh, the humanity! A new Nielsen Cross-Platform Report says US viewers are diversifying their viewing experience, although 98 per cent still watch on a traditional TV set. The 33.5 million mobile owners that now [Read More]
Horse racing goes 3D!
It is billed as the world’s first ever 3D horseracing film, and is about the inaugural QIPCO British Champions Day at Ascot last October. It will also be shown to racegoers at the QIPCO Guineas Festival at Newmarket on May 5 and 6. Read more: Horsetalk [Read More]
Arbitron launches US mobile ratings on how consumers use apps and more
Arbitron has gone mobile with its US ratings offerings. The Arbitron Mobile Trends Panels service is a new research offering from the company best known for its radio ratings. The new service utilizes a proprietary, on-device software meter to provide marketers, content [Read More]
