‘Toys’ Archives
Mattel woos moms with new mobile toy store
Toy giant Mattel has launched a mobile site that lets consumers shop an array of products including toys, games and apparel. The company tapped Usablenet to power its mobile initiative. Usablenet also powers mobile sites for Mattel brands such as Barbie Collector, [Read More]
Toymakers gear up for year of the ‘AppCessory’
Toys to take advantage of kids’ interest in iPads and iPods by crafting toys that interact with the Apple devices. Having found this holiday season that they cannot beat iPad, iPhoneand iPod, toymakers have decided to join them, lining up a host of playthings that [Read More]
