‘Enterprise’ Archives
Quantas giving passengers in-flight iPads
Australian airline Qantas will provide economy and business passengers on all 767 flights with iPads, a move that pushes the state of in-flight entertainment forward. Not only will iPads make flying Qantas more attractive to economy and business customers, the addition will [Read More]
Procter & Gamble uses mobile ads to promote Crest and Oral-B
Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but also encourages mobile sales of its toothpaste. The mobile ads appearing in the TV Guide iPhone application. The campaign is part of a broader marketing [Read More]
Free business video conferencing with the company that runs Google+ Hangouts
Video is the new audio. With more emotion, more nuance, and more effective real-time communication, videoconferencing is growing at a 20 percent annual rate in business. But that’s not fast enough for Vidyo, the company that Google tapped for the technology behind Google+ [Read More]
Blockbuster buys mobile payments company Alpha Bay
Video rental retailer Blockbuster is getting into the mobile payments game and has acquired mobile point-of-sale software company Alpha Bay. Blockbuster will be using the Alpha Bay platform in its stores to improve in-store customer service, enhance inventory management and [Read More]
Ikea to roll out 3D augmented reality catalogue for customers
A new Ikea home furniture catalogue is set to feature augmented reality and interactive 3D models that allow consumers to see both the back and front of a product. Printed symbols that use QR code technology will be included in the 2013 catalogue, allowing users who [Read More]
Florida-based Virtual Worlds Association identifies new virtual leadership skills
Who is the virtual leader? Who is the game changer who will inspire employees, engage customers, and lead their organization safely through all the emerging technologies to success on the virtual web? Many of the skills, abilities, attributes, qualities and characteristics [Read More]
University of Arkansa studying impact mobile technology is having on retail
Business researchers at the University of Arkansas have teamed with a leading retail trade association to examine the potential for theft and fraud in emerging consumer technologies, the university announced today. The partnership of the UA Walton College of Business and [Read More]
Look to the online “Trust Factor” says new research
With the wealth of information available online, trust is a crucial tool that consumers use to sort and prioritize the information they find online, according to “The Trust Factor,” proprietary research conducted by About.com in collaboration with Latitude. Trust Drives [Read More]
Gamification grows up and goes to work!
What is most intriguing about this growing penchant for gaming is that brands, employers and even governments are using it to encourage and motivate people to act. For the uninitiated, this concept is called “gamification,” and it is only now beginning to gain some real [Read More]
Wellness gamifications improves employee health and fitness
This spring the city of Charlotte challenged its employees to log their workouts on a website that tallied points for each department… A total of 469 municipal employees took part in the six-week challenge—nearly double the number of participants in years past. This [Read More]
