‘Luxury’ Archives
70% affluent males shop and buy thru tablets, smartphones & computers
Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore. As opposed to researching [Read More]
Luxury brands benefit from location-based mobile apps
Location-based mobile applications allow luxury brands to highly target their global consumers and offer them real-time offers and information. Luxury brands can use location-based apps to break down their global audiences, and deliver relevant product information in [Read More]
Luxury yacht YCO boosts sales with iPad app
Luxury yacht company YCO is increasing vessel purchase, charter and management ease with the release of its first iPad application that displays yachts from companies worldwide. [Read More]
How savvy luxury brands are managing their Facebook pages
Facebook would seem to be the ultimate challenge for luxury brands, between the lack of ownership of your presence there, and Facebook’s democratic ethos (how do you maintain an air of exclusivity when suddenly anyone can be your “friend”?). But luxury brands have [Read More]
Louis Vuitton adds social media app to China exhibtion
Louis Vuitton debuted a new social media application for its upcoming exhibition at the National Museum of China in Beijing that will further the label’s branding in the world’s No. 2 luxury market. [Read More]
Milan’s Moschino starts to get social with Twitter tweets
Moschino arrives fashionably late to Twitter In an effort to bring together its global audience and promote a consistent message worldwide, Milan-based retailer Moschino launched an official Twitter account on June 8 – ages after its peers recognized the value of social [Read More]
Bulgari offers Enchanted Garden app for Facebook luxury lovers
Bulgari breaks into Facebook commerce via Enchanted Garden app Italian jewelry and accessories manufacturer Bulgari is continuing its push of Mon Jasmin Noir with ambassadress Kirsten Dunst by creating an Enchanted Garden Facebook app where consumers can buy branded goods. [Read More]
