‘Healthcare’ Archives
Cloud computing saves health care industry time and money
The cloud’s vast computing power is making it easier and less expensive for companies and clinicians to discover new drugs and medical treatments. Analyzing data that used to take years and tens of millions of dollars can now be done for a fraction of that amount. [Read More]
AstraZeneca sets up ‘virtual lab’ to bring new drugs to market more efficiently
At AstraZeneca, scientists can search a virtual research exchange to shop for services from contract research groups in a similar fashion to browsing an online marketplace such as Amazon.com . The London-based drug giant has gained this capability through a partnership with [Read More]
Healthcare providers urged to engage with patients
As most #healthcare providers know, the #federal government is insisting that #hospitals and practices improve their e-#patient engagement strategy in order to meet Stage 2 Meaningful Use criteria. Private insurers are already going down this same path. When faced with such [Read More]
Mobile PLUS Research equals better healthcare
In the healthcare industry, having the most beneficial technology procurements has become one of the more important things for business, as mobile devices, private cloud computing and more have gone a long way toward improving how the industry works. Paul Cerrato, editor of [Read More]
Pfizer vows to continue social media for clinical trial recruitment
Pfizer has vowed to continue to use social media and the internet to boost patient recruitment rates in its clinical trials despite the failure of a ‘virtual’ study pilot. The REMOTE trial of Pfizer’s overactive bladder drug Detrol LA (tolterodine tartrate) began [Read More]
Cigna adds gamification initiative
Global health services company Cigna (CI) is launching a new challenge as part of its annual sponsorship of the Jim Calhoun Cancer Challenge Ride and Walk: burn calories for cash to fight cancer. The challenge is part of Cigna’s “gamification” initiative – using [Read More]
Pharmaceutical companies using ‘gamification’ to educate
Call it PharmaVille. As drugmakers seek creative ways to dazzle consumers online, they have ripped pages from the playbooks of gaming companies that have made digital pastimes such as “FarmVille” popular on Facebook. And so-called “gamification” [Read More]
Study finds tablets and iPads are the norm for U.S. doctors
According to the new Taking the Pulse(R) U.S. 2012 study from healthcare market research and advisory firm Manhattan Research, physicians’ device and digital media adoption are evolving much faster than anticipated, especially when it comes to tablets. The study [Read More]
Blue Cross Blue Shield says gamification boosts health in employees
Blue Shield of California finds social apps and rewards engage its employees in wellness programs, sees potential for its insurance customers. A major West Coast health plan has jumped on the social gaming/networking trend in fitness and wellness applications. Blue Shield [Read More]
NextDocsCorp developing social media platform for clinical trials
An East Coast software company is using Microsoft technology to develop a social media platform that could help address the challenge of connecting patients and investigators with clinical trial sponsors. NextDocs Corp., a King of Prussia, Pennsylvania-based software [Read More]
