‘Brands’ Archives
Coca-Cola launches iAd campaign using mobile game
Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game. The mobile ads promote Coca-Cola’s new 12.5 oz. bottles and encourage users to play a game to redeem Apple’s App Store credits. The ads are [Read More]
Nicki Minaj’s Pepsi commercial goes 3D
Nicki Minaj’s galvanizing Pepsi commercial, “Live for Now,” along with the legendary Michael Jackson- themed ad was announced last week, and this week fans get a chance to see an extended cut of the 3D work-of-art online. Read more: Popular Critic [Read More]
Apple has giant 84% of mobile gaming revenue – secret is connected credit cards
There’s a reason why so many developers feels iOS users are more valuable than Android: Apple is killing it in mobile gaming with 84 percent of all mobile gaming revenue in the US. “When analyzing Apple’s successful monetization, there is one dominant factor outside [Read More]
Facebook plans to raise $10.6B in IPO
Facebook Inc aims to raise about $10.6 billion in Silicon Valley’s largest IPO, dwarfing the coming-out parties of tech companies like Google Inc and granting the world’s largest social network a market value close to Amazon.com’s. The eight-year-old [Read More]
IBM opens Mobile Foundation packed with goodies to help capitalize on mobile
IBMtoday unveiled its first ever Mobile Foundation, a comprehensive portfolio of software and services designed to help organizations capitalize on the proliferation of mobile environments — including laptops, smartphones and tablets. (#IBMmobile) Read more: [Read More]
Samsungs quarterly profits up record 82%
This Samsung kid really can sing. South Korean technology giant Samsung reported a record 5.05 trillion won ($4.45 billion) quarterly net profit for the first quarter, the company announced today. If you’ve been paying attention, the record profit may not be a surprise. [Read More]
Is your brand still making these 3 social media marketing mistakes?
A lot has changed in the world of social media marketing, but brands still have a long way to go when it comes to fully demonstrating understanding of the notion of brands as social objects. Through real world examples, I will outline three areas that continue to stand in [Read More]
5 Pinterest Brand Campaigns that are doing it right
With the meteoric rise of Pinterest in recent times, it’s no surprise that brands are jumping onboard and useing the site’s growing popularity to promote their products. But beyond the usual brand pages and product boards are brands that, in recent times, have use the [Read More]
How P&G went digital marketing and advertising in less than two months
For those of you as yet unconvinced of the power of digital marketing, here is a case study highlighting how one of the largest companies in the world, Proctor and Gamble (P&G), transformed their advertising and marketing focus to digital in less than two months. Read [Read More]
Facebook acquires Instagram for $1 billion
Facebook CEO Mark Zuckerberg just announced Facebook is acquiring Instagram. The photo-sharing startup recently passed 30 million members. Particularly since picking up a slew of new users with its Android app launch, Instagram has become one of the most important for [Read More]
