‘Beauty & Fashion’ Archives
Neiman Marcus and Armani offer gifts to online customers who ‘chat and buy’
High-end retail chain #Neiman Marcus hosted a chat with #Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window. The retailer’s Armani Beauty chat let consumers ask their personal [Read More]
Hugo Boss first to stream fashion show in 3D
Fashionistas are invited to take their seats at the first fashion show to stream live in 3D when Hugo Boss presents its Boss Black Fall/Winter 2012 catwalk show May 18 from Beijing. In addition to its growing dominance of the movie world, 3D technology has been increasingly [Read More]
Victoria’s Secret mobile ad campaign strategies
Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers. The company is running several mobile ads – both full page and banner – within Pandora’s iPhone [Read More]
JackTreads goes from bedroom bootstrap to 2 million members
After working from his bedroom for two and a half years, Jason Ross launched JackThreads — a men’s online shopping club that had yet to establish a payment system via credit cards — in 2008. His first online sale featured a single brand and only sold three items, but [Read More]
Kimberley Clark runs two social media campaigns that achieve 100% engagement
Kimberly Clark recently ran two social media campaigns in Israel that achieved the unthinkable- 100% engagement. These campaigns, both of which cost less than $10,000 and reached nearly 10% of the entire Israeli population, represent the potential for social media [Read More]
Celebrity shoe brand Christian Louboutin joins the virtual world rush
The world is rapidly becoming virtual, well literally! All big brands are available at a click and other brands are joining the brigade too. The latest to open a virtual store for its fans is the legendary Christian Louboutin. The European Online Boutique is just in time to [Read More]
Sephora gives itself a social media makeover
Call it a makeover, just don’t expect it to come from a sweep of blush and and a swath of bright lipstick. Sephora, the global beauty chain owned by LVMH Moët Hennessy Louis Vuitton which operates more than 1,600 locations worldwide, just gave itself a strategy makeover. [Read More]
Unilever launches ‘gamification’ campaign with Electronic Arts
Electronic Arts Inc. today announced a collaboration with consumer products giant Unilever to feature a variety of its most popular consumer brands in EA games. The agreement will first feature a variety of Unilever products in The Sims Social™, each integrated in a [Read More]
Love fashion? Then you will love these fashion virtual worlds
Fashion virtual worlds are becoming a lot more common today, which is good news for you. This means you will be able to find your own world very easily. These virtual worlds for girls are meant just girls. This means that you will be do anything you want to that is girl [Read More]
Sephora, eBay really embrace mobile across multiple tactics
A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as the retailers that took full advantage of mobile commerce during the 2011 holiday season. The Mobile Commerce Daily Webinar titled, “Holiday Mobile Commerce: [Read More]
