‘Autos’ Archives
Using virtual technology, Audi lets you create your own perfect custom car brochure
If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now wave and touch to customize your prize ride. The experience starts at the Audi City showroom in London, where you kick off the process by choosing one of [Read More]
Why does Audi beat Mercedes in social media interactions?
It’s not fan count. Not the number of retweets per week, or how many likes you received. Nor is it the number of times someone has clicked the +1 button on your site. All of those are important, but they’re not the numbers that reveal why Audi, with 2 million fewer fans [Read More]
Two 3D printed cars with moving wheels and opening doors fit on a dime
#3Dprint and #cars If you haven’t taken a second lift your head and look around, we have news for you: we live in the future. This is a world where we can bark orders into a small handheld device and instantly get answers. One where we can sketch up a design on a [Read More]
See how #Ford uses #virtualreality to design their cars
Years before a #Ford #automobile goes into production, designers can go hands on with the car through virtual reality! They can look and feel all around a car as if they were really in it. This week we got a special tour of Ford’s design laboratory in Deerborn, [Read More]
Lexus sponsors Virtual U.S. Open – aims for 100 million social media impressions
Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers. The U.S. Open’s Web site [Read More]
BMW boost sales with blogger-focused marketing campaign
Bayerische Motoren Werke AG (BMW), Daimler AG’s Mercedes-Benz and other luxury brands are boosting efforts to court bloggers such as Ebrahim to target a growing audience of would-be buyers who can’t be reached through TV and newspaper ads. The feedback from blog [Read More]
Gartner study reveals drivers DON’T want social media in their cars
Technology consultancy Gartner says car owners want real-time weather info and automated crash notification, not Facebook and Twitter. Consumers use Facebook and Twitter to record every second of their lives, but that doesn’t mean they want social media in their cars. [Read More]
Car buyers check social networks before visiting dealership
Social media and review sites are driving consumers’ dealership choices, according to new research, but dealerships with in-house social media management aren’t keeping pace. Research from mobile ad network Mojiva that revealed half of the 200 respondents to [Read More]
Audi is the first automaker to utilize NADA University’s virtual classroom for its U.S. dealers.
“Audi of America is very proud to be the first automaker to partner with NADA University that includes not only the OEM staff but takes it to a new level by making the educational offerings available to all employees of the Audi dealer network,” said Reinhard [Read More]
Kia finds success with gamifaction campaign for Optima sedan
automotive brand Kia tapped SocialVibe to launch a gamified ad campaign for their Optima sedan. Targeting adults between ages 25 and 49, the campaign showed: • Ad completion rates of 95% • Average ‘plays’ per user: 1.27 • Average time spent at 129 seconds [Read More]
