‘Enterprise’ Archives
Cloud computing saves health care industry time and money
The cloud’s vast computing power is making it easier and less expensive for companies and clinicians to discover new drugs and medical treatments. Analyzing data that used to take years and tens of millions of dollars can now be done for a fraction of that amount. [Read More]
Facebook finds its retail groove in the power of presents with Facebook Gifts
Facebook has, at long last, discovered the power of presents. The company announced that it would launch Facebook Gifts, for which it has partnered with 100 retailers including Starbucks , Magnolia Bakery and 1-800 Flowers . It’s kind of a surprise that Facebook [Read More]
New report says email and search drives — not social media
The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full report which Marketing Pilgrim receives no payment whatsoever) basically says the the most effective tools in the online space to drive sales are the [Read More]
How Primedia’s innovative CEO took the company from print to digital
When Charles Stubbs left YellowPages.com to take the helm at Primedia Inc. in mid-2008, his new employer was at a critical juncture. Primedia’s market sector — apartment rental and home listings — was rapidly switching from print-based media to digital. Then, a couple [Read More]
Virtual Leader Book answers many of the questions business people pose about the ways in which virtual strategies can work for them
5.0 out of 5 stars Virtual Strategies August 31, 2012 By Juliette Lord Format:Kindle Edition As COO for MANIERA SL (a virtual publication) and MANIERA ( a real life digital magazine), I often encounter equal degrees of interest and confusion regarding what doing business in [Read More]
Digital Pop-Up Stores increase conversion rates for retailers
Unbound Commercea provider of mobile commerce solutions has launched digital pop-up stores to increase conversion rates of mobile retailers. The solution allows customers to select product features such as color and size without leaving the mobile ad site or refreshing the [Read More]
Study shows retails do best with mix of virtual web plus real pickup
CrossView, Inc., a cross-channel commerce solutions and retail technology provider, today announced key results from a recent study that found cross-channel consistency and superior customer service are two of the most powerful assets to help retailers win against the [Read More]
Mobile checkouts will be game-changer for retailers
Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is further proof that the growing medium will change the shopping experience for the better. By ditching traditional checkouts and replacing them with mobile [Read More]
EA adding online games to reduce reliance on retail sales
Electronic Arts Inc. (EA), trading near lows not seen since March 1999, climbed as much as 8.4 percent after reporting a smaller quarterly loss than analysts expected and saying it would buy back as much as $500 million in stock. The second-largest U.S. video-game maker, [Read More]
Zynga COO stripped of game duties – is the company thinking more mobile?
John Schappert surprised industry watchers in April last year when he said he would be leaving his COO post at Electronic Arts to join the fast-growing FarmVille developer Zynga. A year and three months later, he’s being stripped of his duties overseeing game [Read More]
