‘Consumers’ Archives
New Havas Digital study shows consumers love to shop mobile
A new study released last week (#mobile, #PSAMA, #consumers) from mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, examined the media consumption and shopping behaviors of 9,600 U.S. consumers across PC’s, smartphones and tablets. This [Read More]
Virtual coupons could be the secret to retail success
Seeking a good deal is becoming a priority for the majority of American shoppers. (#coupons). Studies indicate that 74% of consumers search multiple online coupon sources each week, and many spend up to an hour shopping for the best deals. About 55% of shoppers say coupons [Read More]
#Disney is building a multi-million dollar safety fence to protect kids on virtual world Club Penguin
#Disney to protect inside #virtualworld #ClubPenguin Disney is launching internet safety campaigns targeting 100m children and parents in Europe, the Middle East and Africa based on its Club Penguin virtual world, capitalising on the recent paedophile scandal surrounding [Read More]
Neiman Marcus and Armani offer gifts to online customers who ‘chat and buy’
High-end retail chain #Neiman Marcus hosted a chat with #Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window. The retailer’s Armani Beauty chat let consumers ask their personal [Read More]
New study reveals Hispanics influence mobile technology markets
#Hispanics influence #mobile. A new study by Zpryme reveals that mobile devices are ubiquitous, particularly with Hispanics. Zpryme’s 2012 Hispanic Mobile Consumer Trends Study reveals that Hispanics are poised to drive a significant share of the demand for mobile [Read More]
New study shows 90% of teens use social media but prefer face-to-face
A new study (#teens, #socialmedia) has shed some light on the ways that teenagers are using social media, which has quickly established itself an important – and influential – part of their everyday lives. Some 90 percent of 13-17 year olds have used social media, [Read More]
Kids opt for tablet computer cartoons instead of sedation when receiving cancer therapy
#Kids opt for #tabletcomputer cartoons instead of sedation when receiving #cancertherapy It has been reported that Tom Baker Cancer Centre has introduced a new project, which allows these young patients to watch movies and cartoons on tablet computers, while they are [Read More]
NewsGame lets kids become reporters in a virtual world
Thomas Loudon, CEO of the Dutch startup VJ Movement, is trying it. Here’s the idea for NewsGame, a Facebook game now in development: Players take on the role of foreign correspondents and face mini-challenges within the game world, such as “you have to cross the border [Read More]
FTC guidelines to protect kids from online identity theft
Advertisers, bullies and sexual predators aren’t the only ones trying to get their hands on your kid’s information online. Don’t forget about identity thieves. Although many adults regularly check their own credit reports to keep tabs on activity, most [Read More]
New study shows smartphones have boosted use of social media and games among young people
Smartphoneshave increased the use of social media and computer games, particularly among young people, according to a recent survey. Each year, Nordicom at Gothenburg University carries out a nationally representative survey of media use among the Swedish people. The [Read More]
