‘Men’ Archives
New revelations about how men and women manage their social networks very differently
A new study of online behavior reveals that men and women organize their social networks very differently. Michael Szell and Stefan Thurner at the Medical University of Vienna in Austria say they’ve found significance differences in the way men and women manage their [Read More]
70% affluent males shop and buy thru tablets, smartphones & computers
Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore. As opposed to researching [Read More]
JackTreads goes from bedroom bootstrap to 2 million members
After working from his bedroom for two and a half years, Jason Ross launched JackThreads — a men’s online shopping club that had yet to establish a payment system via credit cards — in 2008. His first online sale featured a single brand and only sold three items, but [Read More]
9 social networks for sports fans
Twitter may host the most sports chatter, but it’s not the only place online where sports fans can connect and conversate. Some sites are dedicated to supporters of specific teams, like I Am a Trailblazers Fan and Broncos Country, for example. Others are virtual gathering [Read More]
Online games damage marital satisfaction says study
Researchers studying online games believe they have found evidence that role playing games can affect real-life marital satisfaction. Brigham Young University investigators discovered that 75 percent of spouses of sword-carrying, avatar-loving gamers wish they would put [Read More]
Who clicks on mobile more – guys or gals?
There’s no doubt that demand for mobile content, advertising and ‘smart’ functions has historically been dominated by young males. That gap is closing now thanks to the rise of more gender-neutral services such as Facebook and BBM. Mobile Entertainment [Read More]
Who’s scanning QR codes? Young, affluent males, that’s who
Of the 14 million mobile phone users who scanned QR codes in June 2011, a full 60 percent were male. According to data in a comScore report released today, most QR code-scanning consumers are between the ages of 18 and 34, and around a third are in households making [Read More]
Women outspend men as gamers buy more virtual goods
One out of every three online gamers is spending real money on virtual goods, according to a new study by Visa’s PlaySpan and VG Market Study. The study also shows that men and women are continuing to behave in different ways when it comes to online game spending. This [Read More]
Women like gaming more than sex says a new survey
In news that likely crush male egos everywhere, a new survey says women enjoy playing online games more than sex, and they play as much as men. Of the 2,052 people surveyed by Doritos — yes, the snack chip — 49 percent of women play online games compared to 50 percent [Read More]
Lonely guys? Try a Swanson virtual dream dinner date
Loneliness and shyness seem to be serious issues for many Japanese guys, but fear not: a series of 3 self-help DVDs is here to save the day. Microwave up a frozen Swanson entree, pull up a ratty sofa and pop in a disc, hungry Otaku, your virtual dinner dream date awaits! [Read More]
