Leading land-based and online gambling operators are increasingly looking to social gaming as the next area for growth, as shown by recent decisions made by MGM Resorts International and by Bwin.party.
Las Vegas-based casino giant MGM Resorts will launch myVegas this month: a free-play social gaming casino where virtual money is wagered and virtual prizes are won. MGM Resorts Chairman Jim Murren told a gaming conference in May that a combination of casino gaming and social media will be the industry’s “next big thing.”



