Canadian consumers snapped up new video games at a frenzied pace in the months leading up to February, but that doesn’t necessarily mean they were paying to play, according to a new report.
Consumers acquired more than 77.6 million games for different devices within the six months leading up to February of this year, the market research firm NPD Group said. Acquisition of new titles in the same six months last year topped out at about 53.3 million, said Darrel Ryce, director of technology and entertainment for NPD Group.
Although that amounts to a 46 per cent growth in the acquisition of video games compared to the same period the previous year, NPD Group noted the biggest driver boosting the numbers was free games and downloaded demos.
