In what will be an important test case in the viability of social media and second screen applications, ConnecTV and 10 broadcast groups are launching its social media platform on June 12 that will offer their viewers a wide variety of social media tools, exclusive content, information and other features that are designed to enhance the viewing of their programming. The launch represents the largest social TV effort by local stations.
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The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full [Read More]
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Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is [Read More]
