Bayerische Motoren Werke AG (BMW), Daimler AG’s Mercedes-Benz and other luxury brands are boosting efforts to court bloggers such as Ebrahim to target a growing audience of would-be buyers who can’t be reached through TV and newspaper ads. The feedback from blog comments and Twitter feeds also flows back to affect styling and sales forecasts. BMW claimed an 88 million-euro ($110 million) revenue gain for its 1-Series line by wooing customers with a web-only campaign.
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