B
ayerische Motoren Werke AG (BMW), Daimler AG’s Mercedes-Benz and other luxury brands are boosting efforts to court bloggers such as Ebrahim to target a growing audience of would-be buyers who can’t be reached through TV and newspaper ads. The feedback from blog comments and Twitter feeds also flows back to affect styling and sales forecasts. BMW claimed an 88 million-euro ($110 million) revenue gain for its 1-Series line by wooing customers with a web-only campaign.
If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now [Read More]
It’s not fan count. Not the number of retweets per week, or how many likes you received. Nor is it the number of [Read More]
#3Dprint and #cars If you haven’t taken a second lift your head and look around, we have news for you: we live in [Read More]
Years before a #Ford #automobile goes into production, designers can go hands on with the car through virtual reality! [Read More]
Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is [Read More]
Technology consultancy Gartner says car owners want real-time weather info and automated crash notification, not [Read More]
Social media and review sites are driving consumers’ dealership choices, according to new research, but [Read More]
