Bar codes are increasingly popular as a way to link mobile users with in-store product information or campaign-related content from a poster or print ad. However, bar codes are also increasingly being used to enable mobile payments, often giving merchants and consumers a quicker and easier path to mcommerce than near-field communications.
Probably the best example of how powerful bar codes can be in terms of enabling mobile payments is the Starbucks Card Mobile app, which has reportedly processed 42 million payments via mobile bar codes that are delivered to the app and scanned at retail. PayPal is also testing a new app in Britain that enables users to make purchases via a unique bar code linked to their account.
Read more: Mobile Commerce Daily
