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Tuesday September 16th 2014

Augmented reality takes pop-up books to the next level

Augmented reality, combining real world views and digital information, is not particularly new, but it is still considered in its infancy. The technology has been used in a variety of ways, from GPS systems to fitness apps, though entertainment seems to be the most popular.

GamesBeat had a chance to sit down with Scott Jochim, president of Digital Tech Frontier and Popar Toys, to discuss his company’s line of augmented reality children’s books, which are paving the way for affordable household 3D experiences.

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