By overlaying the real world with digital information, augmented reality software creates a geometrically accurate composite of the physical and the virtual. So instead of having to wade through the complex technical language of a proposal document or base opinions on an artist’s sketch or scale model, anyone can visit a development site, whip out a handheld device and get an instant impression of how the building will look in that space when complete.
By now we’re all familiar with the act of tagging photos on Facebook and uploading images to Twitter. But what if [Read More]
Canon, famous for their cameras, is developing a ‘mixed reality’ system that mixes together real life and digital [Read More]
Condition One came about as an experiment by photojournalist Danfung Dennis. After five years of photographing and [Read More]
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not [Read More]
Traditional advertising delivers. But it does not engage. Digital advertising delivers and engages, but it is not [Read More]
It wasn’t that long ago people were wowed by smartphone apps that could scan bar codes and pay for items with a [Read More]
The Port Authority of New York and New Jersey announced last week that life-size digital projections of customer care [Read More]
Augmented reality, which bridges the divide between virtual and physical worlds, has crossed into a new frontier: print [Read More]
