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Monday October 20th 2014

Attention marketers – how to to use augmented reality for better metrics analysis

But how can you get apples-to-apples comparison of metrics? The answer lies in a technology that has been around since the 90′s, first developed by the military to improve human performance.

It’s called augmented reality (AR) — a way to enhance one’s current perception of reality with computer-generated sensory input such as sound, video, graphics, or GPS data. That information appears as an “overlay” to our real-world view as we see it through a viewfinder, webcam, smartphone, etc.

Read more: iMediaConnection.com

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