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Friday October 31st 2014

Android, iOS on par in driving Web site traffic: study

More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.

The Walker Sands Quarterly Web Traffic report found that the amount of traffic coming from mobile in the fourth quarter of 2011 increased 102 percent compared with the same period a year ago. IPhone saw a 17 percent decline in terms of its share of the market while Android rose 19 percent.

“Mobile has now reached the point where it absolutely should not be ignored,” said Daniel LaLoggia, direct marketing manager at Walker Sands, Chicago.”On average, more than 1 in every 10 visits comes from a mobile device.

Read more: Mobile Commerce Daily

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