Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore.
As opposed to researching online and buying in-store, affluent males prefer to do everything behind a comforting technological wall. Most of the purchase is on computers, but as this population becomes more comfortable with mobile and tablet, transactions on these mediums are expected to skyrocket.
